Enabling your business for success
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Hii.Club
Hii.Club Newcastle opened it’s doors in 2024 with huge online and community buzz. With an average of 400 leads per month, in the opening months our focus was to work with the owner and manager to implement process and structure in order to convert as many leads into foundation members. From there we plugged in our database team which freed their front of studio team from administrative tasks and focus soley on conversion. Targeted strategies were developed, and weekly consulting calls ensured month on month growth.
Overview of success
-
Billed Member Growth
117 -
Autopay Income Growth
86% Year on Year! -
Total Income Growth
58% Year on Year!
“Trish has been the perfect sounding board for us throughout this whole journey. Whenever we’ve hit bumps in the road or faced challenges, she’s always been there with the experience and guidance we needed to make the right decisions at the right time. The admin team have also been incredible in helping manage the admin pressure we experienced.
Josh Rose Founding Owner
For me personally, I’d never opened clubs before, so I wanted someone who had truly been there and done it. Trish absolutely brings that experience, and it’s made the whole process a really positive one. It’s been a great experience working together.”
Hii.Club Newcastle
F45 Henley-On-Thames
After experiencing a period of stagnation in growth, F45 Henley-on-Thames partnered with Oxigen with a clear goal: to increase revenue and create momentum in the business. Prior to working together, the team were spending too much time managing admin and database tasks, leaving limited capacity to focus on sales, marketing and member experience. Through weekly consulting calls with the studio owner, Oxigen helped set clear monthly projections and stretch targets while identifying growth opportunities that didn’t rely on paid marketing. Instead, the strategy focused on promotional events, reactivation campaigns and outreach initiatives, supported by a more structured and organised CRM. Oxigen also took ownership of key backend operations, including database management, campaign setup, forms and automation, payment follow-ups, scheduling and member communications. With a dedicated database assistant managing enquiries and member data, the studio implemented streamlined systems that improved marketing execution, reporting and retention, allowing the team to focus on driving the business forward.
Overview of success
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Time Saved Per Week
10 hours -
Membership Growth
+10 per month -
Total Income Growth
117% year on year
“Before working with Oxigen we were overwhelmed with admin and spending far too much time in the weeds instead of driving the business forward. We lacked the systems, structure and clear direction needed to grow at the pace we wanted.
Oxigen completely transformed how our studio operates. They streamlined our systems, improved our membership processes and implemented the marketing structure we were missing. With their support we’ve freed up hours of admin every week — around two hours a day — and we’re now consistently growing membership while improving retention and member experience.
The team genuinely cares about our business and keeps us accountable to our goals. Having Oxigen behind us feels like having an operations and systems team dedicated to helping us grow.”
GEMMA SHAYLOR Owner
F45 Henley-On-Thames
FS8 Finsbury Park
Our relationship with the Finsbury Park team began well before FS8 opened its doors. We had already been working closely with F45 Finsbury Park, supporting the studio with systems, growth strategy and operational structure. Through that partnership, owner Maya saw firsthand the impact of having the right systems, support and strategic guidance in place.
When she began planning her next venture — FS8 Finsbury Park — the goal was clear: to replicate the same proven formula that had already driven success in the F45 studio.
We were brought in during the pre-launch phase to plug in the same operational structure, systems and support that were already working. This meant the FS8 studio opened with established Mindbody systems, clear admin processes, membership growth strategies and ongoing operational and admin support.
From day one, the studio manager and team were able to focus on what truly matters — members, coaching and community — while our team handled the backend operations that keep the business running smoothly.
Overview of success
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Foundation Memberships
+100 -
Autopay Income Growth
208% year on year! -
Membership Growth
112 year on year!
“Having Oxigen supporting us since the day we opened at FS8 Finsbury Park has made such a huge difference to the way the studio runs. They take care of all the admin tasks — Mindbody management, signups, flagging things that need my attention, emails — all the things that normally take up so much of a studio manager’s day. I’ve managed other studios and businesses before, and I always felt like a lot of my time was spent stuck behind a computer doing admin. Now I don’t need to focus on those things. Whilst Oxigen handles the backend support, I’m able to spend my time where it really matters — supporting our members, selling memberships, helping my team, coaching classes and building the amazing community we have here at FS8 Finsbury Park. Even though we’re not in the same space or even the same country, I really feel their support every day. It’s been such a valuable part of helping the studio run smoothly.”
Egle Studio Manager
FS8 Finsbury Park
Your success is our mission
As a team of consultants, we have over 60 years of collective industry experience and know exactly what it takes to run a successful fitness business in a competitive market.
We’d love to learn more about your business.
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